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New Years Resolutions We'd Like To See After the days of shopping in anticipation of the holidays, some shopper experiences have prompted these New Years resolution suggestions for merchants: 1. Responsible Advertising We resolve that we will use socially responsible advertising and avoid encouraging bad behavior. We understand that ads that suggest that an item like a camera phone is cool because it can be used to take embarassing pictures and get promotions looks a lot like endorsement of extortion and that we need to take responsibility for helping to improve society instead of undermining it. 2. Websites Should Be Easy To Use We resolve that we will make it easy to use our websites to buy merchandise. We'll get rid of flashy gimmicks and stick to the basics of easy to use websites. We understand that when you add an item to your shopping cart, you may want to go back to the same page to order something else and will seek to avoid sending you off to start your search all over again. We know that we should use accurate photographs of items, describe the technical specifications, clearly spell out shipping costs, and make sure to remove items that are sold-out. 3. Assure Quality Goods We resolve that we will do some quality assurance work before putting an item up for sale. We know that it is really frustrating to our customers to buy stuff that turns out to be crap and which breaks almost immediately. We understand that selling things like Christmas lights with broken bulbs, nicked wires, and dubious UL labels is not likely to make a consumer want to trust us again. We understand that toys that break within a day, items that look different that portrayed on the web, and things with missing parts are not really acceptable. 4. Make Packaging Easy To Open We resolve that we will use packaging that is easy to open; doesn't damage the item; and doesn't require the customer to use a knife, saw, pliers, and a blow torch to open. We understand that some of the protective heat moulded plastic packaging can't be opened by people with carpal tunnel, motor problems, and other physical problems. We also understand that this plastic ends up as an expensive landfill problem later. 5. Refunds Should Be Easy We resolve that we will stand by our merchandise and offer expeditious ways to obtain a refund or exchange for any item that is defective, damaged, or sub-standard. We understand that our customers do not appreciate being treated like criminals or con artists when the item has obvious problems that any reasonable person could see. We know that customers have long memories and may not come back as repeat buyers when we give them the shaft for short-term gain. 6. Customers Are People Not Herds We resolve that we will see and treat our customers as individual people and not as animals that need to be herded. We understand that each person should be given respect and courtesy even if they are having a bad hair day. 7. Gift Cards Should Last We resolve that we will give full value for money paid for gift cards and not try to gradually reduce the value of gift cards. We are making money on the interest already and don't need to try to pinch away parts of a gift somebody gave. We understand that people are not going to buy cards again when they find that their relatives and friends got stiffed for not using the cards immediately. We'll also make an effort to clearly label the epiry date of any gift card in bold and readable print on the card so that the buy and recipient both know how long it can be used. Posted by WEBnME @ 1/01/2006 01:28:00 AM 
Permanent Link: http://www.webnme.com/2006/01/new-years-resolutions-wed-like-to-see.asp SHARE: 
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